What's in a name? - free conference
The Australian Centre for Intellectual Property in Agriculture (ACIPA) in conjunction with Horticulture Australia (HAL) is holding a free conference that looks at the important role that naming and branding plays in Australian horticulture.
The conference is designed for those involved in horticulture to examine the importance of naming as a means of branding and commercialising horticultural products.
The conferenece will examine:
- the naming of plants for scientific, plant bredder's rights and trade mark perspectives;
- situations where naming has played a key role in branding and marketing; and
- the role of certification trade marks in branding and quality assurance.
Date: Wednesday October 22
Time: Registration 9.30am, Close 4pm
Venue: Theatrette, Ground Floor, The Innovation Building, Digital Harbour, 1010 La Trobe St, Docklands, Melbourne.
For enquiries contact Carol Ballard, ACIPA, The University of Queensland. Ph: 07 3346 7506. Email: c.ballard@law.uq.edu.au
