Promoting Green-Life Careers
NGIA has commenced an industry career project aptly named Green-Life Careers.
As the industry continues to be identified as an area of skills shortage, it is vital that we ensure Australian workers are made aware of the issues, the opportunities and the career pathways available to them within the industry.
A broad range of methods will be used in the promotion of careers within Amenity Horticulture, including the dedicated website www.greenlifecareers.com.au, marketing material, representation at career expos, and national print advertising advertisements. NGIA will also be partnering with various organisations for greater exposure and coverage to a multitude of stakeholders including every secondary school and TAFE in Australia and the careers advisor networks.
The projects objectives are:
- To raise the profile and to stimulate broader interest in careers within our sector of industry;
- To encourage young people (years 10, 11, 12) and mature age career changers to consider a career and pursue a relevant vocational course within the sector;
- To find ways to encourage career counsellors and parents to support the propositions of the Nursery and Garden Industry;
- To assist in the retention of existing employees and employers in the industry;
- To forge new and strengthen existing relationships and networking between industry and relevant educators and educational intuitions;
- To raise the profile and stimulate broader interest in the Nursery and Garden Industry;
- To enhance and educate the broader community in respect of NGIA and convey positive messages across all aspects from climate change and the environment, urban greening, health and wellbeing, Life is a Garden, pest and diseases, retail, interior plantscapers, and the diversity of career possibilities;
- Position the sector in such a way to overcome any negative perceptions that may exist.
Show and Tell. The Green-Life Careers website www.greenlifecareers.com.au contains 17 videos (with more to come) giving the viewer a candid look at what is involved in day-to-day life within various sectors of the industry, as well as career pathway information and education options – and so much more. The website is now live and can also be accessed via the new NGIA website www.ngia.com.au.
Green-Life for Industry Employers. The Green-Life Careers website also includes important and useful elements for industry employers. A dedicated Employer Assistance page includes information and links relating to workplace relations, the new Federal Award, apprenticeships and more.
Jobs Vacant and Jobs Wanted. Looking for staff or wanting to advertise a position? The website is an ideal place to advertise a job vacancy or for a listing of those wanting a position within the industry. Listings are free and aim to bring together various stakeholders in the one place – everyone working together – that’s got to be useful!
The Careers website will continue to be updated and improved. Feedback and content suggestions are most welcome from industry so that it remains useful and current. Let us know what you think!
For further information and feedback contact Fiona Kelly, National Training & Recognition Manager on (02) 9876 5200 or careers@ngia.com.au.
