August Clippings and Nursery Papers...
In this month's Clippings....
The latest Newspoll research on Australians and their gardens has found that increasing environmental awareness is boosting the appeal of sustainable gardens, with a staggering 90% of Australians finding the sustainable, environmentally-friendly garden to be the most appealing.
Also featuring:
- ‘Gardens are food for the soul’ – Life is a Garden PR launch
- NGIA announces latest Spring trends
- Australian government recognises industry expertise
- Taking a stand with governments – 2008 Conference
- CEOs Corner – 2007/08 levy investment plan
Click here to read the August edition of NGIA Clippings.
In this month's Nursery Papers...
Avoiding the Discount Addiction
To understand the full impact of continual discounting, it is useful to think of discounting as having addictive properties for both businesses and consumers.
This Nursery Paper explores the causes, consequences and cure for the ‘discount addiction’ gripping the Australian retail market. Based on the work of Michael Cleghorn, renowned international trends forecaster and Director of Minc Consulting, this paper examines the consequences of feeding the discount addiction and the changing retail climate that has encouraged its spread. It concludes by outlining practical strategies for avoiding the discount addiction and succeeding in an increasingly competitive marketplace.
