World Environment Day campaign encourages Australians to “Reduce your footprint – plant your backyard”.
Nursery and Garden Industry Australia (NGIA) is providing a unique opportunity to participate in the industry World Environment Day promotion throughout the month of June to get people out into their garden to make a difference in their own backyard.
This is a brilliant chance for industry members to celebrate 2008 World Environment Day, as well as position their garden retail centre or nursery as the local “green shop”.
The NGIA World Environment Day campaign encourages the public to “Think Locally, Act Globally”, and discover what they can do to support the environment.
For the first year ever, this exciting promotion is available to not only all garden retailers, but all growers as well, with over 200 businesses participating so far. The aim behind the campaign is to help promote the green credentials of the industry to educate consumers about how easy it is to make a positive impact on the environment from their own backyard.
Garden retailers and growers who take part in this free World Environment Day promotion will receive the new environmental marketing kit which includes in-store posters and postcards, as well as access to fact sheets and tips via www.lifeisagarden.com.au
National communications and public relations manager Tracey Wigg says: “This is an excellent opportunity to encourage more Australians to get into their garden and make a difference in their own backyard.”
NGIA will be promoting the campaign via public relations strategies targeting metro, regional and local media.
For more information on the NGIA World Environment Day campaign or to participate, contact Tracey Wigg, phone (02) 9876 5200, or email tracey.wigg@ngia.com.au